Technical SEO
Crawlability, indexation, page speed, Core Web Vitals, mobile performance, structured data, and site architecture. The foundation everything else rests on. We audit, fix, and monitor.
Digital Marketing — SEO
Most Michigan businesses have a website. Very few have a website that Google actually surfaces when it matters. We audit, diagnose, and fix that — then keep it working with monthly strategy that evolves as the algorithm does.
Typical ranking trajectory — 6 months
The Search Problem
When someone in your area searches for what you do, they're not scrolling past the first few results. If you're not there, you don't exist — regardless of how good your product or service actually is.
The businesses appearing at the top of those results aren't there by accident. They're there because someone made deliberate, sustained technical and content decisions over time. That's what SEO is — not a one-time fix, but a compounding asset.
At, NWA, we know what works at every phase of the algorithm's history — and we've built our methods around durable fundamentals, not shortcuts that get sites penalized.
68% of online experiences begin with a search engine.
75% of users never scroll past the first page of results.
#1 position earns roughly 27% of all clicks for a given query.
SEO leads close at a 14.6% rate vs. 1.7% for outbound channels.
What's Included
SEO is not one thing. It's a set of overlapping disciplines that only work when they're coordinated. We handle all six — and they're managed by the same team, not handed off to specialists who've never spoken to each other.
Crawlability, indexation, page speed, Core Web Vitals, mobile performance, structured data, and site architecture. The foundation everything else rests on. We audit, fix, and monitor.
Title tags, meta descriptions, header hierarchy, internal linking, keyword placement, and content structure. We audit every indexable page and align it to what your customers are actually searching.
Google Business Profile optimization, citation building and consistency, local keyword targeting, review strategy, and map pack positioning. Critical for any business that serves a defined geography.
We figure out what your customers are actually searching for, group related topics into a smart content plan, identify what your site is missing, and build a clear publishing calendar—so your website earns trust with Google and ranks higher over time.
Earned editorial links from relevant, authoritative domains. No link farms, no schemes. We pursue relationships, digital PR, and content placement that builds lasting domain authority.
Periodic reports that explain what changed, why it changed, and what's coming next — in plain language. Keyword rankings, organic traffic, conversion attribution, and competitive movement all in one place.
Three decades of SEO.
Before "SEO" was a word.
Common Questions
SEO has a lot of noise around it. We'd rather answer your questions directly than let uncertainty stall a conversation.
Start with a free auditMost clients see meaningful movement in rankings within 3–6 months for competitive terms. Local SEO for less competitive keywords can show results in 4–8 weeks. SEO compounds over time — the longer you invest, the stronger and harder to displace your rankings become.
Our audit covers technical performance (page speed, Core Web Vitals, crawlability), on-page optimization (title tags, meta descriptions, header structure), local signals (Google Business Profile, citations), content relevance, competitive landscape, and schema/structured data. We deliver a written report with prioritized recommendations — not just automated scores.
No reputable SEO agency can guarantee specific rankings — Google's algorithm is not something any agency controls. What we guarantee is transparent methodology, honest reporting, and a track record you can verify. We'll show you exactly what we're doing, why we're doing it, and what's changed.
Yes. While we're based in Grand Blanc, Michigan and specialize in local and regional SEO for Michigan businesses, we work with clients nationally and have completed projects in Canada, the UK, Germany, and Switzerland.
Thirty years of continuous operation means we've seen every algorithm update — and we didn't chase shortcuts during any of them. Your strategist is also your point of contact. We don't hand accounts to junior staff. And our reporting explains what changed, why it changed, and what comes next in plain language.
Work With Us
We'll review your current SEO standing, identify the highest-impact opportunities, and walk you through exactly what we'd do — before you commit to anything.