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For online buyers, your website is the first thing they see after hearing about your business. How they feel after interacting with your website determines whether they continue exploring your website or turn the other way. When people think about making a good website, they mostly think about an aesthetically pleasing one. Although creating an attractive website is essential, keeping usability in mind is just as important. An attractive website can help you attract leads and transform them into paying customers. However,...

What Should I Blog About? Tips for Coming Up with Blog Topics Are you a small business owner with a blog? Then you probably already know that a business blog is a powerful but underused tool for connecting with customers. You can use your blog to establish yourself as an expert in your field, drive Internet traffic to your website and improve your SEO, grow your audience and inform potential customers about what you and your business have to offer. But before your...