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Posted on August 1, 2017
Business

How to Respond to Negative Online Reviews Every business gets a bad review from time to time. It might be tempting to just ignore or delete bad reviews when you get them, but it is more productive to respond. Customers expect a response to their comments, particularly when they have had a negative experience with your business. By responding to bad reviews, and responding in a professional and constructive way, you’re demonstrating that you care about customer feedback and want to...

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Posted on June 28, 2017
Advertising & Marketing, Blog, Branding, Business, Search Engine Optimization, Social Media

Why Resharing Content on Social Media is Good for Business Keeping your small business’ social media accounts updated with fresh content can be a difficult and time-consuming task. You try to regularly write and post new content that your customers will connect with and share with their friends, but it’s not always possible to make time during the week to create fresh, viral content. Sometimes it’s not even about finding the time—finding new and interesting material to write about is also...

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Posted on June 1, 2017
Advertising & Marketing, Branding, Business, Search Engine Optimization

As a business owner, you know the importance of having a professional-looking website. You know that your website serves as your representative in the huge community that is the Internet, and that it is a valuable platform advertising your business and connecting with customers. But to reap the benefits of your business website, it needs to be regularly updated with fresh, up-to-date content. Here are our top four reasons to perform frequent maintenance and update your business website: Ensuring your information...

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Posted on May 1, 2017
Advertising & Marketing, Business, Social Media

Social media is a cost-effective way to advertise your business and a great way to connect with potential customers. Posting sharable content that your customer base is interested in will get you engagement, but how frequently should you post on social media? How often is too often to share content? Finding the balance between posting too frequently and too infrequently is difficult. If you don’t share content regularly enough, your customer base won’t be engaging with your business and might forget...

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Posted on April 3, 2017
Advertising & Marketing, Business

Finding out what customers think of a business is easier than ever. Customer reviews are available just about everywhere, including on Yelp, Google, Facebook, and companies’ own websites. And because most prospective customers read online reviews about products and services before making a purchase, many business owners dread getting bad reviews. But those one- and two-star customer reviews are not as bad as you might think. Some business owners, even when they’re angry or embarrassed, see a bad review as an...

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