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Our Blog

Home / Our Blog (Page 4)
Posted on July 22, 2016
Advertising & Marketing, Search Engine Optimization

Search Engine Optimization Getting Your Website Found on Google Think about your business website. You know that customers can find it by typing your company name into a search engine like Google. But what about new, potential customers? How do they find you if they don’t know your company exists? Usually, they’ll type a phrase or question related to what they’re looking for in their favorite search engine and click on the first couple of links they see. This is where search...

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Posted on July 1, 2016
Blog, Social Media

How to Get Social Choosing the Right Social Media for Your Business Most advertising and marketing agencies will tell you that social media networks are powerful tools for online marketing. They provide a direct, focused way to communicate with relevant audiences, and they require smaller budgets than other more traditional marketing techniques. But while social media can be used to create a valuable, cost-effective marketing strategy, it also requires time and energy to be done well. Before dividing your time between all the...

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Posted on June 16, 2016
Advertising & Marketing, Blog

Advertising vs. Marketing The Different Roles of Advertising and Marketing in Your Business You’ve probably heard of advertising and marketing. Likely you’ve heard them in the same sentence. While advertising and marketing may seem to the same thing, they are in fact different. While the goal of both advertising and marketing is to sell a product or service, they are separate processes. To get the most out of your marketing and advertising plans, it is important to understand those differences. Marketing Marketing refers to...

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Posted on February 2, 2016
Advertising & Marketing

Expert Advice The Benefits of Hiring an Advertising Agency Smart business owners know how important advertising and marketing is to running a successful company. To save money and get the job done, many of those owners do their own advertising, whether that means running the company social media accounts, designing their own website or creating and running a radio commercial on a local station. But you might be surprised to know it’s often cheaper and more effective to hire an agency to do...

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Posted on January 2, 2016
Advertising & Marketing

Print Advertising Isn’t Dead The Value of Print Advertising and Marketing Despite the incredibly popularity of the Internet and social media in recent years, consumers continue to have the most trust in print advertising. When asked how much trust they attach to advertising in various media, people generally ranked magazines and newspapers much higher than advertising on the Internet. What’s more, print media like direct mail and catalogues also outscored social media and the Internet respectively. Before digital advertisers and marketing professionals...

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Posted on December 2, 2015
Social Media

Social Media Niches Choosing the Right Social Media for Your Business When choosing a social media platform to advertise their products and services, many business owners only look into the major ones like Facebook and Twitter. These are very useful social media websites when used correctly, but they are not the only options for promoting your business online. Social media networks like YouTube, Instagram, and Pinterest may not be the most used options for social media marketing, they are powerful advertising tools...

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