The Holiday Mood
Using Seasonal and Holiday-Themed Advertisements for Your Business
It may seem too early to hang up lights and start thinking about the holiday season, but Black Friday is nearly here and it is the time for businesses to consider how to boost revenue by taking advantage of shoppers who are getting in the spending mood.
The bulk of many business’ revenues are earned during the holiday months, which means that this is a time when custom marketing programs will have a higher than average impact. Themed advertisements, online deals, giveaways, contests, coupons, and other special offers and content can be very effective in getting customer attention without breaking your yearly advertising budget. Using just your business’ social media networks, website, and email newsletters, you can offer eye-catching deals that get your customers to try your products or services when they might not have otherwise. The holiday season is also a great time to inject some creative and lighthearted content into your marketing campaigns and get customers thinking about your business and your brand.
While themed marketing campaigns can be very effective in print, online advertising has become a top form of retail. Last year, online sales on Cyber Monday jumped 17%, totalling in nearly $2.04 billion. Focusing on your business’ online promotional strategies is cost-effective and in line with the biggest spending patters of the year.
Programs such as two-for-one deals, bonus gifts with purchase, and exclusive events can drive traffic to your website and social media pages, draw customers away from competition, and encourage word-of-mouth about your business. Conversation can be further incentivized with exclusive discounts, gifts, and cash rewards for mentioning your products or referring a friend. There are a number of software tools, like DirectTrack and Referral Candy, which allow you to create customized referral programs for almost any industry.
Regularly including seasonal and other holiday-themed deals and advertisements on your social media, in your email newsletters, and on your website keeps potential customers engaged and, in the case of your website, can help boost your search engine results. Make it a plan to capitalize on every season, holiday, and trend to get your business the most exposure possible.
Contact NWA, Inc. today to talk about creating a custom holiday marketing strategy for your business.