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Home / Advertising & Marketing  / Web Presence: Making Your Website Work for You

Web Presence

Making Your Website Work for Your Business

If you own a business, whether it’s small or big, you should have a professional looking website. A business site is the representative for your company in the enormous community that is the web. More than 2.4 billion people use the Internet every day and approximately 90% of those people have purchased something (or contacted a company) online in the last 12 months. The Internet is a great tool for buying and selling products and services all over the world, as well as for advertising your company and building your brand.

If you’re still not convinced at you need a website for you business, consider what a potential customer will see if they search for a company like yours on Google. Will they find information about your services and products? Will they be able to learn your location or hours? Will they have a positive impression of your business based on what they see? Will they see your website at all?

Having a quality website is about making sure your company gets found online and that it establishes a profitable relationship with potential customers. Small businesses are facing stiff competition for the attention of would-be customers and need to be ambitious in order to survive.

If you already have a website or are looking to have one designed, make sure it meets the following criteria:

• It is attractive, well designed, and professional.
• It contains the information your customers want and need to know.
• It is updated regularly with new content and accurate information.
• It reflects the best image of your business.
• It provides visitors with a way to contact you.
• It adds credibility and demonstrates the quality of your business.
• It offers information on your goods and services.
• It is easy to navigate.

So regardless of what you’re selling and the size of your business, make sure you have a website that will help you meet your company goals. Contact us today to find out how we can design the right website for you.

To see samples of our previous work, click here.