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Advertising & Marketing

Home / Advertising & Marketing
Posted on June 28, 2017
Advertising & Marketing, Blog, Branding, Business, Search Engine Optimization, Social Media

Why Resharing Content on Social Media is Good for Business Keeping your small business’ social media accounts updated with fresh content can be a difficult and time-consuming task. You try to regularly write and post new content that your customers will connect with and share with their friends, but it’s not always possible to make time during the week to create fresh, viral content. Sometimes it’s not even about finding the time—finding new and interesting material to write about is also...

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Posted on June 1, 2017
Advertising & Marketing, Branding, Business, Search Engine Optimization

As a business owner, you know the importance of having a professional-looking website. You know that your website serves as your representative in the huge community that is the Internet, and that it is a valuable platform advertising your business and connecting with customers. But to reap the benefits of your business website, it needs to be regularly updated with fresh, up-to-date content. Here are our top four reasons to perform frequent maintenance and update your business website: Ensuring your information...

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Posted on May 1, 2017
Advertising & Marketing, Business, Social Media

Social media is a cost-effective way to advertise your business and a great way to connect with potential customers. Posting sharable content that your customer base is interested in will get you engagement, but how frequently should you post on social media? How often is too often to share content? Finding the balance between posting too frequently and too infrequently is difficult. If you don’t share content regularly enough, your customer base won’t be engaging with your business and might forget...

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Posted on April 3, 2017
Advertising & Marketing, Business

Finding out what customers think of a business is easier than ever. Customer reviews are available just about everywhere, including on Yelp, Google, Facebook, and companies’ own websites. And because most prospective customers read online reviews about products and services before making a purchase, many business owners dread getting bad reviews. But those one- and two-star customer reviews are not as bad as you might think. Some business owners, even when they’re angry or embarrassed, see a bad review as an...

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Posted on March 1, 2017
Advertising & Marketing, Arts

Where do you get the pictures you use to advertise your business? How you take the pictures you need for your business matters and should reflect the same time and effort that you put into all other aspects of advertising and marketing strategy. The pictures you use to advertise for your business are an important part of your brand and how you represent yourself to potential customers. They should look professional and reflect the kind of image you want your business...

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Posted on February 2, 2017
Advertising & Marketing

Knowing your competition is an important part of running a successful business, but it is also a part that many otherwise good business owners forget. Owners who invest even a small amount of time into researching other companies can gain valuable insights into their own business and how to improve. Researching competition is especially important for small businesses, which are trying to sell their products and services to a smaller customer base. If a small business owner doesn’t pay attention to...

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Posted on December 7, 2016
Advertising & Marketing

In marketing, the call to action is the part of an advertisement that tells your target customer what they should do when they finish watching or reading the ad. It is an instruction meant to provoke an immediate response and usually takes the form of an imperative verb like “visit our website,” “click now,” “buy while supplies last,” and “find out more.” It can be a non-demanding request, such as “like our Facebook page.” The call to action can also be...

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Posted on September 1, 2016
Advertising & Marketing

Web Presence Making Your Website Work for Your Business If you own a business, whether it’s small or big, you should have a professional looking website. A business site is the representative for your company in the enormous community that is the web. More than 2.4 billion people use the Internet every day and approximately 90% of those people have purchased something (or contacted a company) online in the last 12 months. The Internet is a great tool for buying and selling...

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Posted on August 15, 2016
Advertising & Marketing, Branding

Building Your Brand How Your Customer Sees You and Your Business When you think about building your brand, you’re thinking about your customer’s entire relationship with your company. This includes your company logo, the font you use on your website, the way your staff answers the phone, and how your office spaces or stores are decorated. Your brand shapes the way people view your company and whatever products or services you’re selling them. It can be overwhelming to consider everything that goes into...

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Posted on July 22, 2016
Advertising & Marketing, Search Engine Optimization

Search Engine Optimization Getting Your Website Found on Google Think about your business website. You know that customers can find it by typing your company name into a search engine like Google. But what about new, potential customers? How do they find you if they don’t know your company exists? Usually, they’ll type a phrase or question related to what they’re looking for in their favorite search engine and click on the first couple of links they see. This is where search...

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