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Search Engine Optimization

Home / Search Engine Optimization

Google Search Console is a highly-advanced toolset that lies at the forefront of Search Engine Optimization. It plays a critical role in helping SEO professionals analyze website visitors and improve Search Engine Results Pages (SERP) ranking and visibility. The tool tells users which pages people search when they open a website, how much web traffic a website is receiving, the device, and platform people use to find a website, and most importantly, what makes a website successful. Google Search Console is a...

Installing Google Analytics in WordPress requires a series of steps: Step 1: Create a Google Analytics Account Before connecting to the software of your WordPress website, it’s essential to create a Google Analytics account first.  To sign up for the tool, we need to head over to the Google Analytics homepage. In case you already have a Google account, you  need to sign in to continue. Otherwise, you have to sign up and create a new Google account from scratch. Once you have...

Why Resharing Content on Social Media is Good for Business Keeping your small business’ social media accounts updated with fresh content can be a difficult and time-consuming task. You try to regularly write and post new content that your customers will connect with and share with their friends, but it’s not always possible to make time during the week to create fresh, viral content. Sometimes it’s not even about finding the time—finding new and interesting material to write about is also...

As a business owner, you know the importance of having a professional-looking website. You know that your website serves as your representative in the huge community that is the Internet, and that it is a valuable platform advertising your business and connecting with customers. But to reap the benefits of your business website, it needs to be regularly updated with fresh, up-to-date content. Here are our top four reasons to perform frequent maintenance and update your business website: Ensuring your information...

Search Engine Optimization Getting Your Website Found on Google Think about your business website. You know that customers can find it by typing your company name into a search engine like Google. But what about new, potential customers? How do they find you if they don’t know your company exists? Usually, they’ll type a phrase or question related to what they’re looking for in their favorite search engine and click on the first couple of links they see. This is where search...