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Why Resharing Content on Social Media is Good for Business

Keeping your small business’ social media accounts updated with fresh content can be a difficult and time-consuming task. You try to regularly write and post new content that your customers will connect with and share with their friends, but it’s not always possible to make time during the week to create fresh, viral content. Sometimes it’s not even about finding the time—finding new and interesting material to write about is also a weekly challenge.  One of the simplest ways to keep up the steady stream of content on social media is by occasionally recycling or resharing content you’ve posted before.

Recycling or resharing content could seem like lazy social media marketing, but there are several benefits to doing it. It can help drive more traffic to your website, connect with new followers, get to an audience you missed the first time around, and boost engagement and reach.

Here are NWA, Inc.’s top reasons why you should consider incorporating resharing content into your social media strategy:

Not everyone will see the content the first time it’s posted.

While the majority of your followers will be on their social media accounts every day, they probably don’t see everything you post. They might be online at different times than you shared your content or the post could get lost somewhere between funny cat videos and friends’ status updates. Reposting content is a great way to make sure that your posts reach your full audience.

You can reach new followers by resharing content.

The new content that you create is often relevant for months afterwards. But if you’re not recycling content, the chances of your new followers seeing it are slim to none. If you repost content from several months before, you can get valuable engagement out of it when your new followers see it for the first time.

Test different writing styles by repurposing content.

When you recycle content, you can try out different writing styles to see what works best for your customer base. You could find that your customers respond better to particular tones or different post lengths. Making small adjustments to your posts when you reshare content will give you a clearer idea of how to reach that audience again in the future. In other words, reposting gives you a low-risk opportunity to experiment with your content.

Resharing content on social media is good for business because it is a great way to make sure you’re getting the most out of the content you create. If you are producing good material that isn’t time sensitive, the goal should be to get it in front of as many customers as possible. Just be sensible about when and how you’re recycling content. It is important to post a mix of new and old content. What’s more, every piece of content has a shelf life and you may decide that after sharing a popular blog post four or five times over a year, it is time to retire it.

When you build up a collection of fresh, viral content, you will always have something to share that will boost social media engagement and drive more traffic to your website. It will also ultimately save you the time that you would otherwise spend coming up with original content every week.