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Home / Advertising & Marketing  / Keeping It Fresh: Why You Should Regularly Update Your Business Website

As a business owner, you know the importance of having a professional-looking website. You know that your website serves as your representative in the huge community that is the Internet, and that it is a valuable platform advertising your business and connecting with customers. But to reap the benefits of your business website, it needs to be regularly updated with fresh, up-to-date content. Here are our top four reasons to perform frequent maintenance and update your business website:

Ensuring your information is correct.

The most basic part of maintaining your website is remembering to update information on your website when it changes. Do you have a new email address or phone number? Have your store hours changed? Do you no longer offer a service that is described on your website? Out-of-date information should be removed from your website in a timely fashion.

Building your SEO.

Search engine optimization (SEO) is the process of ensuring a website can be found online when someone searches for something on search engines like Google, Yahoo, and Bing. It could be said that SEO is how search engines direct traffic to a site. Websites that regularly offer new content rank higher than websites that don’t. If you want to have good SEO, you should keep your website fresh by consistently adding new and relevant content.

Sharing new content on social media.

Frequently adding new content to your website isn’t just good for your SEO. It’s also good for your social media. When you build your website up with fresh content like blog posts, videos, links, and photos, you have new content to share on social media that will then drive traffic to your website.

Demonstrating that your business is active.

When a business website is out-of-date and inactive, it can give the impression that the business itself is also stagnating. When you regularly update your business website with new content like blog posts, support forums, and reviews, you show that your business is still in operation and cares about keeping in touch with customers.

Maintaining an online presence takes effort, but it’s essential for business owners. Try not to overwhelm yourself with daily website updates. Create a schedule for generating fresh content that you can easily maintain without becoming inconsistent, and make sure you update information as soon as it changes.

If you’re not sure where to start, contact us to find out how we can help you keep your website updated.