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Our Blog

Home / Our Blog (Page 2)
Posted on May 1, 2017
Advertising & Marketing, Business, Social Media

Social media is a cost-effective way to advertise your business and a great way to connect with potential customers. Posting sharable content that your customer base is interested in will get you engagement, but how frequently should you post on social media? How often is too often to share content? Finding the balance between posting too frequently and too infrequently is difficult. If you don’t share content regularly enough, your customer base won’t be engaging with your business and might forget...

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Posted on April 3, 2017
Advertising & Marketing, Business

Finding out what customers think of a business is easier than ever. Customer reviews are available just about everywhere, including on Yelp, Google, Facebook, and companies’ own websites. And because most prospective customers read online reviews about products and services before making a purchase, many business owners dread getting bad reviews. But those one- and two-star customer reviews are not as bad as you might think. Some business owners, even when they’re angry or embarrassed, see a bad review as an...

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Posted on March 1, 2017
Advertising & Marketing, Arts

Where do you get the pictures you use to advertise your business? How you take the pictures you need for your business matters and should reflect the same time and effort that you put into all other aspects of advertising and marketing strategy. The pictures you use to advertise for your business are an important part of your brand and how you represent yourself to potential customers. They should look professional and reflect the kind of image you want your business...

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Posted on February 2, 2017
Advertising & Marketing

Knowing your competition is an important part of running a successful business, but it is also a part that many otherwise good business owners forget. Owners who invest even a small amount of time into researching other companies can gain valuable insights into their own business and how to improve. Researching competition is especially important for small businesses, which are trying to sell their products and services to a smaller customer base. If a small business owner doesn’t pay attention to...

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Posted on January 5, 2017
Social Media

What are the best times to post to social media? If you do the social media for your business, this is a question you’ve probably asked yourself (and Google) once or twice. Everyone wants to know what the best times are for getting the most engagement on all the major social media channels. This is because posting the right content at the right time can make the difference between getting lots of clicks on your links or no engagement at...

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Posted on December 7, 2016
Advertising & Marketing

In marketing, the call to action is the part of an advertisement that tells your target customer what they should do when they finish watching or reading the ad. It is an instruction meant to provoke an immediate response and usually takes the form of an imperative verb like “visit our website,” “click now,” “buy while supplies last,” and “find out more.” It can be a non-demanding request, such as “like our Facebook page.” The call to action can also be...

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