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Our Blog

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Posted on November 1, 2016
Blog, Uncategorized

What Should I Blog About? Tips for Coming Up with Blog Topics Are you a small business owner with a blog? Then you probably already know that a business blog is a powerful but underused tool for connecting with customers. You can use your blog to establish yourself as an expert in your field, drive Internet traffic to your website and improve your SEO, grow your audience and inform potential customers about what you and your business have to offer. But before your...

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Posted on October 3, 2016
Branding

What’s in a Brand Name? How to Build a Better Company Image Your brand is made up of things like your company logo, the font you use on your website, the way your staff answers the phone, the design of your pamphlets, and how your office spaces or stores are decorated. It shapes the way people view your company and whatever products and services you’re selling. In sum, your brand is every way in how your customers see you. It can be overwhelming...

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Posted on September 15, 2016
Social Media

Gone Viral Four Tips for Creating Your Own Sharable Content on Social Media You know how useful social media is for building your business. It can be used to reach a broad audience, generate interest, promote services or products, and it costs very little to do well. You also know which social media platforms work best for you and what types of posts get the most attention from your customers. But do you know how to create posts and other sharable content...

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Posted on September 1, 2016
Advertising & Marketing

Web Presence Making Your Website Work for Your Business If you own a business, whether it’s small or big, you should have a professional looking website. A business site is the representative for your company in the enormous community that is the web. More than 2.4 billion people use the Internet every day and approximately 90% of those people have purchased something (or contacted a company) online in the last 12 months. The Internet is a great tool for buying and selling...

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Posted on August 15, 2016
Advertising & Marketing, Branding

Building Your Brand How Your Customer Sees You and Your Business When you think about building your brand, you’re thinking about your customer’s entire relationship with your company. This includes your company logo, the font you use on your website, the way your staff answers the phone, and how your office spaces or stores are decorated. Your brand shapes the way people view your company and whatever products or services you’re selling them. It can be overwhelming to consider everything that goes into...

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Posted on August 1, 2016
Blog

Business Blogging Tips for Starting a Small Business Blog [caption id="attachment_940" align="aligncenter" width="400"] SEO[/caption] The business blog is a powerful but underused tool for connecting with customers for small businesses. They can be used to establish you as an expert, drive Internet traffic to your website and improve your SEO, help you grow an audience and inform potential customers on what you and your business have to offer. Jim Blasingame, a contributor for Forbes magazine, says that blogs are powerful for three reasons: 1. Small...

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