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Branding

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Why Resharing Content on Social Media is Good for Business Keeping your small business’ social media accounts updated with fresh content can be a difficult and time-consuming task. You try to regularly write and post new content that your customers will connect with and share with their friends, but it’s not always possible to make time during the week to create fresh, viral content. Sometimes it’s not even about finding the time—finding new and interesting material to write about is also...

As a business owner, you know the importance of having a professional-looking website. You know that your website serves as your representative in the huge community that is the Internet, and that it is a valuable platform advertising your business and connecting with customers. But to reap the benefits of your business website, it needs to be regularly updated with fresh, up-to-date content. Here are our top four reasons to perform frequent maintenance and update your business website: Ensuring your information...

What’s in a Brand Name? How to Build a Better Company Image Your brand is made up of things like your company logo, the font you use on your website, the way your staff answers the phone, the design of your pamphlets, and how your office spaces or stores are decorated. It shapes the way people view your company and whatever products and services you’re selling. In sum, your brand is every way in how your customers see you. It can be overwhelming...

Building Your Brand How Your Customer Sees You and Your Business When you think about building your brand, you’re thinking about your customer’s entire relationship with your company. This includes your company logo, the font you use on your website, the way your staff answers the phone, and how your office spaces or stores are decorated. Your brand shapes the way people view your company and whatever products or services you’re selling them. It can be overwhelming to consider everything that goes into...