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Posted on June 28, 2017
Advertising & Marketing, Blog, Branding, Business, Search Engine Optimization, Social Media

Why Resharing Content on Social Media is Good for Business Keeping your small business’ social media accounts updated with fresh content can be a difficult and time-consuming task. You try to regularly write and post new content that your customers will connect with and share with their friends, but it’s not always possible to make time during the week to create fresh, viral content. Sometimes it’s not even about finding the time—finding new and interesting material to write about is also...

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Posted on November 1, 2016
Blog, Uncategorized

What Should I Blog About? Tips for Coming Up with Blog Topics Are you a small business owner with a blog? Then you probably already know that a business blog is a powerful but underused tool for connecting with customers. You can use your blog to establish yourself as an expert in your field, drive Internet traffic to your website and improve your SEO, grow your audience and inform potential customers about what you and your business have to offer. But before your...

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Posted on August 1, 2016
Blog

Business Blogging Tips for Starting a Small Business Blog [caption id="attachment_940" align="aligncenter" width="400"] SEO[/caption] The business blog is a powerful but underused tool for connecting with customers for small businesses. They can be used to establish you as an expert, drive Internet traffic to your website and improve your SEO, help you grow an audience and inform potential customers on what you and your business have to offer. Jim Blasingame, a contributor for Forbes magazine, says that blogs are powerful for three reasons: 1. Small...

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Posted on July 1, 2016
Blog, Social Media

How to Get Social Choosing the Right Social Media for Your Business Most advertising and marketing agencies will tell you that social media networks are powerful tools for online marketing. They provide a direct, focused way to communicate with relevant audiences, and they require smaller budgets than other more traditional marketing techniques. But while social media can be used to create a valuable, cost-effective marketing strategy, it also requires time and energy to be done well. Before dividing your time between all the...

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Posted on June 16, 2016
Advertising & Marketing, Blog

Advertising vs. Marketing The Different Roles of Advertising and Marketing in Your Business You’ve probably heard of advertising and marketing. Likely you’ve heard them in the same sentence. While advertising and marketing may seem to the same thing, they are in fact different. While the goal of both advertising and marketing is to sell a product or service, they are separate processes. To get the most out of your marketing and advertising plans, it is important to understand those differences. Marketing Marketing refers to...

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Posted on November 13, 2015
Blog

The Holiday Mood Using Seasonal and Holiday-Themed Advertisements for Your Business It may seem too early to hang up lights and start thinking about the holiday season, but Black Friday is nearly here and it is the time for businesses to consider how to boost revenue by taking advantage of shoppers who are getting in the spending mood. The bulk of many business’ revenues are earned during the holiday months, which means that this is a time when custom marketing programs will have...

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Posted on September 22, 2015
Blog

NWA Looks Back 25 Years of Advertising and Marketing Advertising and marketing has changed a great deal since NWA, Inc. opened it’s doors in 1990. Back when Microsoft was the first company to exceed $1 billion in sales and the personal computer was becoming a fixture in most homes, NWA began with plans to develop with technology so that clients always had the most up-to-date services. “We started with drawing boards, but now we’re using the best computers and software available for...

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Posted on March 26, 2015
Blog

Mobile-Friendly Gets Websites Found Google Announces Mobile-Compatible Sites Will Rank Higher in Searches Because so many consumers are now using their mobile devices to browse the Internet, Google has announced they are making changes to their search algorithms that will rank websites that are mobile-friendly much higher than mobile-incompatible websites in search results. Some estimates place more than 60 percent of all Google searches on mobile phones, so Google wants to capitalize on this traffic and ensure the users will have the best...

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Posted on July 29, 2014
Blog

In this digital age, many companies have decided they don’t need a print marketing brochure, referring people to their website or social media pages instead. However, are they missing the boat? Increasingly, many companies engage in digital/online marketing because these forms of marketing offer speed, cost effectiveness and interaction with clients and prospective clients. However, printed brochures can be used alongside online marketing activities to help communicate to your target audiences. Their merits include the following. Merits of printed brochures Tangibility: a...

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